Your property is not something you sell everyday. In fact, for many of us, it is our largest asset. Once a listing agreement has been signed, a marketing plan needs to be devised containing all the activities intended to market your property. This plan should include timing and details for:
- Preparing a feature sheet
- Placement of a For Sale sign on the lawn
- Entering of the property on the MLS system, if agreed to
- Investigating the proper use of classified advertising
- Arranging real estate agent open houses as soon as the home is listed so realtors can preview it for their clients
- Agreeing to hold public open houses on weekends
- Direct Mail campaign if appropriate (Just listed cards)
Other marketing tools that should also be discussed include:
- Whether a need exists for a staging company to be involved in order to present the space in the best possible light;
- Whether a pre- listing home inspection is necessary to identify areas that could be problematic and possibly repair some issues that can be easily addressed and add value to your property;
- The feasibility of a virtual reality tour of the home;
- The strategy of receiving and reviewing offers and how the entire offer process works.
We do everything possible to help you sell your home and are open to your suggestions.
